FEATURED ARTICLE: Hitting Calories Out of the Ballpark: An Examination of the FDA's New Menu Labeling Laws and Their Impact on Sports Spectatorship Skip over navigation
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Copyright (c) 2013 Loyola University Chicago School of Law 
Loyola Consumer Law Review

FEATURED ARTICLE: Hitting Calories Out of the Ballpark: An Examination of the FDA's New Menu Labeling Laws and Their Impact on Sports Spectatorship

2013

Loyola Consumer Law Review

25 Loy. Consumer L. Rev. 248

Author

Crystal T. Williams, Esq. and Antonio S. Williams, Ph.D.

Excerpt



I. Introduction
 
Valued at $ 414 billion, the sport industry is among the largest and fastest growing industries in the United States 1, and food consumption at sporting events is a vital part of the spectator sport experience. Millions of people across the United States flock to stadiums, arenas, and bars to watch sporting events. However, the consumption decision to attend a sporting event extends well beyond the purchase of the ticket or the taking of a seat at the bar. Unlike comparable consumption decisions on most tangible products, the decision to attend a sporting event includes the intention to stay in the venue or bar for an extended amount of time. 2 In stadiums, consumers are presented with a host of food and beverage options, and are exposed to a multitude of food-related sponsorships and advertisements. Not only does attending a sporting event present consumers with a variety of food options, research suggests that food consumption plays a significant role in determining the level of satisfaction spectators obtain from the live sport experience. 3 Therefore, there exists a mutually beneficial relationship between two American pastimes - eating and watching sports.

From a public health perspective, the consumption and marketing of these relatively unhealthy foods and beverages during sport spectatorship poses great health concerns. According to the U.S. Centers for Disease Control and Prevention ("CDC"), 68% of the U.S. adult population is either overweight or obese, with the prevalence of obesity having steadily increased over ...
 
 
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