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Copyright (c) 2012 Notre Dame Journal of Law, Ethics & Public Policy
Notre Dame Journal of Law, Ethics & Public Policy

NOTE: VANITY FARE: THE COST, CONTROVERSY, AND ART OF FASHION ADVERTISEMENT RETOUCHING

2012

Notre Dame Journal of Law, Ethics & Public Policy

26 ND J. L. Ethics & Pub Pol'y 581

Author

Kerry C. Donovan*

Excerpt



I. Introduction
 
The cover of the June 2010 edition of Marie Claire magazine featured the lovely forty-five-year-old Sarah Jessica Parker, looking impossibly gorgeous. 1 This impossibility is not a testament to her natural appearance - it is the work of photoshopping. 2 Her hands look almost like a newborn's hands on the body of a woman. They are smooth and plastic-like, and show no trace of the veins and wrinkles that exist naturally.

London Fog made Christina Hendricks, of Mad Men fame, the face of its fall 2010 advertisement campaign, because they found that she was "sexy and gorgeous" with a modern appeal that complemented perfectly what the company was seeking to represent. 3 However, the actual campaign showed a Hendricks whose waist had been made smaller, and whose hips were less wide. 4 Apparently she did not, quite naturally, complement what the company wanted to represent.

In October 2009, Ralph Lauren released an advertisement that featured model Filippa Hamilton. In this advertisement, Hamilton's appearance had been photoshopped so dramatically that her head was now larger than her waist. 5 Similarly, on May 26, 2010, Ann Taylor's company account tweeted an apology for its "overzealous" photoshopping on its company website and in its magazine. This particular instance of photoshopping was shocking because of its sloppiness - many of the models appeared to be made out of rubber. 6 Ann Taylor promised to use "more real, beautiful images." 7 However, less than three months later, Ann Taylor once ...
 
 
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