Copyright (c) 2005 The American Academy of Political and
The Annals of The American Academy of Political and
IN THIS ISSUE: CULTURAL PRODUCTION IN A DIGITAL AGE: Multiple Media, Convergent Processes, and Divergent Products: Organizational Innovation in Digital Media Production at a European Firm
597 Annals 32
By PABLO J. BOCZKOWSKI and JOSE A. FERRIS
This article addresses the intersection of two I underexplored themes in studies of cultural production in traditional and digital media: the role of technology in news work and the processes that shape media convergence. On one hand, research about print and broadcast media has demonstrated that understanding media products requires paying attention to the organization of their production processes. However, work in this domain of inquiry has largely neglected the role of technology in these processes. On the other hand, analyses of new media have suggested that the digitization of information has led to erasing the boundaries that separate print, television, radio, and online technologies. Accounts of this phenomenon, however, have mostly focused on the products of media convergence -- analyzing their symbolic forms and cultural and policy implications -- with less attention devoted to the processes that shape the creation of these products. To explore both themes and their relationships, this article adopts traditional media scholarship's focus on the production process to look at digital media and digital media scholarship's emphasis on technology to examine production dynamics. It sheds new light on these themes by analyzing organizational innovation in digital media production at GMS, a European firm that operates print and broadcast outlets in several specialized news markets. Between 1994 and 2003, the firm went from a phase of digital media experimentation undertaken by teams located within each existing newsroom, to the creation of a separate unit handling the online content of ...
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