Copyright (c) 2009 The Appalachian School of Law
Appalachian Journal of Law
ARTICLE: UNDOING THE DAMAGE OF THE DEW
APPALACHIAN JOURNAL OF LAW
9 Appalachian J. L. 53
Priscilla Norwood Harris+
Over the past several decades, American consumption of carbonated soft drinks 3 (CSDs) 4 has increased dramatically. In 1947, Americans consumed on average two soft drinks per week. 5 By 1996, they consumed on average approximately two soft drinks per day. 6 As a result, the CSD industry is, as of 2007, a $ 72 billion a year industry. 7
There is a dark side to all of this consumption. Numerous studies link consumption of CSDs to various health problems, 8 including: heart disease, 9 obesity, 10 osteoporosis, 11 and dental harm, 12 especially dental erosion. 13 The main culprits causing the dental harm are not the cola CSDs but rather the non-cola drinks such as Mountain Dew. 14 Mountain Dew's effect 15 on teeth even has a name: "Mountain Dew Mouth," 16 and the effect is devastating. 17
II. The Beginnings of Carbonated Soft Drinks
A. In General
American soft drinks evolved from artificial mineral waters or "carbonated waters," which, according to English writers, were first commercially manufactured by Thomas Henry in Great Britain during the 1770s. 18 Carbonated water made an immediate impact on the British Navy due to its long "shelf-life," and some inaccurate claims that it "cured scurvy." 19 In the 1790s, the term "Soda Water" came into use, reflecting the fact that "soda was an ingredient for its medicinal properties." 20 Soon the manufacturing of carbonated water became popular across Europe. 21 Carbonated water reached America before ...
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